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Datamonitor Inc.

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By: Sean Moloughney

Editor, Nutraceuticals World

Datamonitor Inc., New York, NY, has released its latest report, “Wellness Trends in Personal Care: How to Profit from the Health & Beauty Crossover.” This report contains insightful primary and secondary survey data conveying the key trust-orientated issues for consumers; a detailed analysis of consumer attitudes regarding issues across the packaged goods sectors and buying behaviors; a review of NPD and marketing campaigns utilizing best-practice principles of trust building branding; and Detailed Action Points pinpointing how to devise effective marketing concepts that will help to (re)build trust.

For more information: Datamonitor Inc., 212-686-7400; Fax: 212-686-2626; E-mail: usinfo@datamonitor.com; Website: www.datamonitor.com.

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